People Know How
Brand, web design
People Know How
Scotland
2018-2024
Branding, editorial, social media graphics, video editing and web design for charity People Know.
This brand has allowed the charity to grow into a nationally recognised
entity representing social innovation and social change. Derived from the
concept that people really know how, the brand uses at its base the
figure of a person as a logo and bright colours to represent innovation. From
there, the rounded typography and block colours represent a
friendly approach, complemented by a tone of voice that allows
for friendliness, positivity and clarity without sacrificing
professionalism.
I have applied this brand to designs and communications across the charity including banners, flyers, publications, business cards, staff ID cards, social media and presentation and document templates.
During the pandemic People Know How provided over 3,000 devices to the community. Originally the project did not sit within a service and therefore was marketed in the main People Know How branding, during which time I created the video below.