People Know How

Visual Identity & Brand Guidelines



People Know How
2018

Visual identity and brand guidelines for Edinburgh-based charity People Know How.

Starting from their existing logo, and focusing on their key term ‘social innovation,’ and tagline ‘Unlocking your ideas for a better future today,’ I created a visual identity based on the notion of innovative thoughts and ideas. It can be used consistently across the charity - for banners, businesscards, identity cards, social media and various templates - alongside a defined People Know How colour palette, typefaces and set of brand guidelines.