Graphic Designer

Claudia Baldacchino

Graphic design, illustration, editorial design, motion graphics, branding, web design, book cover design, WordPress and communications consultations.

Communications & Digital Manager
& in-house graphic designer

People Know How
2018 - Present

In 2018 I began building People Know How's Communications & Digital department from the ground up, forming the charity's brand, communications and IT strategies, IT systems and more, including:

Managing People Know How’s communications, campaigning, marketing, design, digital and IT, and working as an in-house graphic designer and developer. Leading the Communications & Digital department and team of staff.

Producing original graphic design, web design and development, UX design, branding, illustrations, motion graphics and editorial design. Creating and coordinating photography, video production, social media, publications, content writing, press releases, newsletters and events. Designing and coordinating national campaigns and coordinating media visits including with the BBC and STV.

Working as part of the Leadership Team, focusing our communications and digital to our strategic work and developing and implementing a Communications & Digital Strategy.

Leading our campaigning and lobbying, designing, running and representing our campaigns including appearances in national events, conferences and parliamentary groups. See Connectivity Now.

Leading our digital transformation through IT and communications, building and implementing a CRM, MDM, HR platform, and troubleshooting, repairing and refurbishing digital devices.

Communications Assistant

Edinburgh Global, University of Edinburgh 2015 –  2019

Creating orignial graphic design, illustration, editorial design, motion graphics, print and digital publications, newsletters, advertisements, infographics and presentations for both internal and external communications in the University’s international office. Coordinating social media and online competitions, writing news articles, copy-editing and photographing major unversity events. Collaborating with University departments including global offices around the world.


Edinburgh College of Art

MFA Graphic Design

The University of Edinburgh

MA (Hons) English & Scottish Literature

Selected awards/publications

Published piece in Data Poverty All Party Parliamentary Group: State of the Nation report, ‘Tackling Data Poverty in Scotland’, 2022

Published guide, ‘Supporting people with data connectivity’, 2022

Published in RSA magazine, ‘You’re out of data’ RSA Journal, Vol. 168, No. 2 (5589) (2022), 2022 - view on JSTOR

Finalist in Digital Leaders 100 (as part of People Know How) , Digital Leaders, 2022

Published guide, ‘Place-based collaboration for digital inclusion’, 2022

Applicant and winner (as part of People Know How) of Digital Citizens - Scottish Charity Award, 2021

Winner of Record Revirginizer logo competition, 2020

Winner of Fire & Dough branding competition (as part of Jot design agency), 2018

Winner of Qrendi 400 Year Anniversary Logo Competition, 2017

Recipient of The University of Edinburgh Contribution Award, 2017

Winner of Scottish Environment Link’s Poster Competition, 2017

Recipient of the Edinburgh Award, 2015


‘Digital Inclusion and the Cost of Living Crisis’ DigiShift 65, 2023

‘On collaboration’ at Short Breaks Fund Get Together, 2022

‘Supporting people with data connectivity’ at Communications Consumer Hub for Northern Ireland, 2022

‘Combatting data poverty in Scotland’ at Communications Consumer Hub for Scotland, 2022

‘Big Data and Social Innovation’ at Glasgow Caledonian’s National Conversations on Social Innovation, 2022

‘Grassroots and government’ at Digital Leaders’ 17th National Digital Conference, 2022

‘Where will voluntary sector digital go next?’ at SCVO’s The Gathering, 2022

‘Widening Access to Policy Making’  at Edinburgh Political Union & Ruth Adler event, 2022

‘Connectivity Now: Digital inclusion, not just widening access’ at ALLIANCE Scotland’s Annual Gathering, 2022

‘Rise and Shine: Digital Citizens’ at Scottish Charity Awards, 2021

‘All Aboard’ on Sunday Morning, BBC Radio Scotland, 2021

‘Reconnect: Community Health through Digital Stealth’ at NHS Scotland Event, 2021

‘Digital Poverty’ in The Broad Online Podcast, 2021

‘Maintaining connections through digital solutions’ at Children in Scotland Learning Week, 2021

‘Sharing our learning’ at Connect Four: Digital Inclusion, 2020

‘Maintaining connections through digital solutions’ at Befriending Networks’ Annual Conference, 2020