Graphic Designer

Claudia Baldacchino

Graphic design, branding, editorial design, web design, communications and digital with a passion for social impact.

For a full list of services see About.

Communications & Digital Manager
& in-house graphic designer

People Know How
2018 - Present

In 2018 I began building People Know How's Communications & Digital department from the ground up, creating their brand, Communications & Digital Strategy and IT systems.

I lead on communications, campaigning & lobbying, marketing, design, digital and IT, and work as an in-house graphic designer and developer, working as part of the Leadership Team and managing the Communications & Digital department and team. This includes leading on strategy - I both led the review process and wrote the organisation’s most recent Strategic Plan.

My various senior roles include producing graphic design, web design and development, SEO, UX and UI design, branding, illustration, motion graphics and editorial design. I create and coordinate campaigns, photography, video, social media, content writing, newsletters, organise national events and coordinate media visits including the BBC and STV. I also lead our digital transformation, building and implementing a custom CRM using PowerApps and Dynamics 365, implementing MDMs, an HR platform, SharePoints; and troubleshooting and refurbishing PC, Mac, Android and iPhone.

In addition, I also lead on our inclusivity work as an Inclusion Representative, organising training and accreditations and working to make the charity as inclusive as possible.

Communications Assistant

Edinburgh Global, University of Edinburgh 2015 –  2019

At the university I focused on communications and design, creating original graphic design, illustration, editorial design, motion graphics, and presentations for both internal and external communications in the University’s international office. This included creating a new visual identity and illustrative style for the Edinburgh Global department, including animated illustrations and infographics. I also led on the department's newsletter creation using Dotmailer and Mailchimp.

I also created written content for the website using various CMS, produced photography and video-editing for high-profile events, and managed a photography competition through social media.

Finally this role also gave me the opportunity to collaborate with external suppliers in Scotland and university departments and global offices around the world.


Edinburgh College of Art

MFA Graphic Design

The University of Edinburgh

MA (Hons) English & Scottish Literature

Selected awards/publications

Published piece in Data Poverty All Party Parliamentary Group: State of the Nation report, ‘Tackling Data Poverty in Scotland’, 2022

Published guide, ‘Supporting people with data connectivity’, 2022

Published in RSA magazine, ‘You’re out of data’ RSA Journal, Vol. 168, No. 2 (5589) (2022), 2022 - view on JSTOR

Finalist in Digital Leaders 100 (as part of People Know How) , Digital Leaders, 2022

Published guide, ‘Place-based collaboration for digital inclusion’, 2022

Applicant and winner (as part of People Know How) of Digital Citizens - Scottish Charity Award, 2021

Winner of Record Revirginizer rebrand competition, 2020

Winner of Fire & Dough branding competition (as part of Jot design agency), 2018

Winner of Qrendi 400 Year Anniversary Logo Competition, 2017

Recipient of The University of Edinburgh Contribution Award, 2017

Winner of Scottish Environment Link’s Poster Competition, 2017

Recipient of the Edinburgh Award, 2015

Selected talks/appearances

‘Celebrating 10 Years of People Know How’ Scottish Parliament, 2023

‘Tips & Tools to Make Your Organisation More Efficient’ Good Things Foundation, 2023

‘#StandWithTrans: Trans & non-binary voices’ Charity So Straight, 2023

‘Digital Inclusion and the Cost of Living Crisis’ DigiShift 65, 2023

‘On collaboration’ at Short Breaks Fund Get Together, 2022

‘Supporting people with data connectivity’ at Communications Consumer Hub for Northern Ireland, 2022

‘Combating data poverty in Scotland’ at Communications Consumer Hub for Scotland, 2022

‘Big Data and Social Innovation’ at Glasgow Caledonian’s National Conversations on Social Innovation, 2022

‘Grassroots and government’ at Digital Leaders’ 17th National Digital Conference, 2022

‘Where will voluntary sector digital go next?’ at SCVO’s The Gathering, 2022

‘Widening Access to Policy Making’  at Edinburgh Political Union & Ruth Adler event, 2022

‘Connectivity Now: Digital inclusion, not just widening access’ at ALLIANCE Scotland’s Annual Gathering, 2022

‘Rise and Shine: Digital Citizens’ at Scottish Charity Awards, 2021

‘All Aboard’ on Sunday Morning, BBC Radio Scotland, 2021

‘Reconnect: Community Health through Digital Stealth’ at NHS Scotland Event, 2021

‘Digital Poverty’ in The Broad Online Podcast, 2021

‘Maintaining connections through digital solutions’ at Children in Scotland Learning Week, 2021

‘Sharing our learning’ at Connect Four: Digital Inclusion, 2020

‘Maintaining connections through digital solutions’ at Befriending Networks’ Annual Conference, 2020