Personal Project

Branding for Jot, the design agency I was Creative Director of during my MFA in Graphic Design at Edinburgh College of Art.  

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We created Jot from the idea that all great design starts from ideas quickly jotted down. We wanted to focus on producing print materials including branding, packaging and promotional materials, with a focus on the local community. Our identity therefore revolves around this concept of 'jotting' ideas down, resulting in a handwritten look and feel.

I created the logo and illustrations of each team member in a hand-drawn style, with a red element in each, uniting the illustrations while showing our individual quirks. From here the identity was adapted to business cards, letterheads, social media and a website.