Connect Four


People Know How
Edinburgh
2020


Connect Four is a programme focusing on driving social innovation through collaboration across the four sectors. It consists of Connect Four Events, the Connect Four Network and the Connect Four Journal.

I created the branding, promotional materials and project design and coordinate the academic journal and events, including Connect Four: Launch in November 2019 and Connect Four: Digital Inclusion in November 2020.


Publication design


The visual identity for Connect Four was derived from my design of the Strategic Plan and accompanying website that we launched during the event. View the page: www.peopleknowhow.org/strategic-plan

Promotion


Leading up to events, I use Eventbrite pages and HTML invitations for invited guests. I also create bespoke social media campaigns to allow our followers’ voices to be heard in the events. Campaigns frequently include polls and questions, the results of which were shared at the events.

Event design

Events take the branding into the three-dimensional space through banners, printed materials, tablecloths, vinyl, lanyards, table numbers, WiFi cards, mini Connect Four games and printed materials. 

Web design and development

The Connect Four webpages on the People Know How website are interactive and innovative to reflect the theme of the event and the visual identity. View the pages: www.peopleknowhow.org/connect-four