Fire & Dough


Fire & Dough
2017

My agency’s branding concept in response to a live brief to rebrand Fire & Dough, a wood-fired pizza pop up on Edinburgh’s street food scene targetted at young professionals and students. 

Winner of the Fire & Dough rebrand competition.


The business is a portable pizza restaurant which is ran out of an old converted horse-box that contains a wood fired oven. It specialises in creating rustic, sourdough pizzas from quality, organic ingredients.

Due to its focus on natural produce and simple baking processes we decided to go down down the route of a hand made aesthetic to give the brand a down to earth and back to nature feel.